
Employee Incentives
Employee Incentives throw up a variety of legal and commercial issues. At Kingsley Napley our specialist teams are able to cover every aspect.
We have an experienced team of lawyers who specialise in advising on employee incentives
Our specialist team comprises of lawyers from a number of our practice areas who can advise on the incentives that are right for your business model and future aspirations, but also the employment law issues you may face.
Introduction to Employee Incentives
It can be difficult for smaller companies to compete with established, larger businesses when looking to hire employees. A tech start-up looking to hire a top coder (for example) might not have the cash resources to pay salaries similar to Google. It likely won’t have the impressive offices, the CV kudos and it may not be able to offer the same job security.
There is at least one area where smaller companies can outshine their larger competitors however, and that is potential. Alphabet (Google’s owner) has a market capitalization (at the time of writing) slightly in excess of $1.5 trillion dollars. Many might consider it unlikely to increase 10x or 100x in size in the next few years. That sort of growth is possible for a start-up / smaller company however.
New employees can be incentivised to build the company up by offering them a share of this growth, directly aligning their interests with the existing shareholders or founders. A new employee can also (individually) have a more dramatic effect on a smaller company’s success, making them more in control of their destiny.
When explaining your chosen incentive to the employees you would like to benefit from it, we do not consider it most useful to lead with the legal or tax aspects (despite the majority of what follows on this page focussing on this). It is the (potentially) limitless potential that is most attractive, the possibility that your employees might be able to change their lives and buy their dream house / retire early / provide for their family etc which is the “incentive” to encourage them to join your business or work more diligently towards its success. Any legal or tax advantages are the icing on the cake.
There is not one correct way to structure employee incentives, it depends on your business model and aspirations and the incentive is often most effective if tailored to your particular situation. For example, if there is no prospect of ever converting shares to cash (perhaps through a sale, listing or even an internal marketplace such as an employee benefit trust), a share-based incentive is probably not the right choice for you. We have set out below a little info on some of the alternatives, our team is always happy to have an informal (and no-cost) chat to see if we can help your business drive its growth by properly incentivising its employees to grow the company.
Corporate & Commercial – The Different Incentive Schemes
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Employment Law Issues with Incentive Schemes
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