This case study highlights the inspiring journey of a young man, Louis who was born with cerebral palsy (CP) and with the support of his Deputy, Deputyship team and family has transformed his passion for dogs into a small business, overcoming numerous challenges and creating a successful venture. His story not only exemplifies the power of perseverance and support but also showcases how individuals with disabilities can thrive in the business world with the right resources and mindset.
Background
Louis is a 25-year-old man who was diagnosed with CP and sustained a permanent brain injury as a result of clinical negligence at birth. He also suffers severe epilepsy which makes everyday tasks very challenging. Although Louis’ condition limits his physical mobility and dexterity he has always been a resourceful individual with many passions in life.
Louis’ family, friends and financial Deputy have always encouraged him to pursue his dreams and with the support of his family and financial Deputy Louis’ idea of running a small business became reality
Identifying challenges
When Louis and his family first approached the Deputy with this idea for a small business they identified several challenges,
- Physical limitations – Louis’ CP makes it difficult for him to handle intricate tasks, such as packaging and computer skills
- Financial resources – Louis did not have significant capital to invest in a business upfront. He also lacked a credit history that would allow him to secure traditional funding
- Business knowledge – while Louis was knowledgeable about his passion, he lacked formal business training and the expertise to run a business
- Social Stigma – Louis feared that his disability might prevent him from gaining acceptance
Solution and approach
Louis’ parents have their own business so were able to support Louis with the process and set up. The Deputy was also able to review finances and release funds to get the business off the ground.
To accommodate Louis’ physical limitations, he has a work shed which is designed and has been adapted to accommodate his needs. His products are carefully curated so that they are manageable, enabling him to oversee everything from sale to shipment.
His parents were able to support his development of business skills and be his mentors, helping him make decisions and acting as his point of contact for managing his business.
His branding and marketing focused on his story and his love for his own dog who supports him every day with coping with his disabilities. His story emphasised the creativity and determination of Louis and overcoming the obstacles of CP. The branding also focused on eco-friendly products appealing to consumers who value sustainability.
With the support of his parents and Deputy Louis is now running a successful online business selling dog accessories. His website highlights his journey and challenges and focuses his love and passion to succeed despite his hurdles. The business gives Louis purpose and demonstrates how society can create a more inclusive environment for people with disabilities to succeed.
Louis’ story continues to inspire others, proving that with determination, adaptability and the right support people with CP can overcome obstacles and achieve entrepreneurial dreams.
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about the author
Sophie joined Kingsley Napley in 2014 and works as an Associate in the firm’s specialist Court of Protection team. She assists with the running of Deputyships for clients with severe brain injuries and has particular experience with cerebral palsy cases.
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